What is SEO and How it works
SEO stands for search engine optimization. The main purpose of SEO is to increase the traffic on the website. SEO is the powerful web marketing technique for the promotion of the products, services and brands.
SEO help you in getting traffic from search engines. A successful SEO campaign will have, as part of the improvements,select relevant keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
There are two type of SEO:
On-page optimization: It refers to website elements which comprise a web page, such as textual content, images and HTML code.
Off-page optimization: It refers to backlinks (links pointing to the website which is being enhanced, from other relevant websites).
Important Factors of SEO
Title Tag (A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result ) from moz.com
Clean Url (A well-crafted URL provides both humans & search engines an easy-to-understand )
Content of a page(best content is that which does the best job of supplying the largest demand.its really important to gain more visitors to the site)
How is it Works :Top search engine have their own algorithm to crawl into websites and collect information about all the content whatever they can search in internet and they set the time to crawl. To Build an index they get 1s and 0s back to search engine and then it fed through algorithm written by search engines (every search engine write different pattern of algorithm but google has powerful algorithm) and then it match your data with their query.